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But a third of all the clothes we buy end up in landfill, which is bad for the environment and bad value. However, there are significant opportunities to generate revenue of around £140 million if all these clothes were given to charities, local authorities, or other organisations for recycling or re-use. WRAP say these existing options, or indeed new business opportunities, could keep more clothing out of the bin and landfill, ensuring value is re- tained for longer. The way we make and use clothes consumes a huge amount of the earth’s precious resources, and accounts for a major chunk of family spending. But by increasing the active use of clothing by an extra nine months we could reduce the water, carbon and waste impacts by up to 20-30% each and save £5 billion. Consumers can realise the value of clothing by updating existing items for their own use or selling or donating them for others to use. There are also significant opportunities for industry to capitalise on consumer interest and gain financially. Spokesperson for WRAP THE £30bn HIDDEN WARDROBE ADVERTISEMENT